Automate Business Workflows with Amazon Q and QuickSight

Businesses worldwide are turning to automation to enhance efficiency and boost revenue. According to McKinsey, organizations that effectively leverage...

Dec 20, 2024 by Nandan Umarji

Amazon SageMaker Studio: Centralized AI Development

AWS re: Invent is more than just a technology event; it's where the future of cloud computing takes shape. Among the highlights of the recent conferen...

Dec 18, 2024 by Bal Heroor

Streamlining Renewable Energy Forecasting with Amazon Glue

Global demand for renewable energy is rising fast. In 2023, renewables accounted for 31% of the world's electricity production, a significant increase...

Dec 16, 2024 by Nandan Umarji

Revolutionizing Data Management with Amazon SageMaker Lakehouse

Each year at AWS re: Invent, Amazon unveils groundbreaking innovations that redefine how businesses leverage technology. Among the highlights, Amazon ...

Dec 14, 2024 by Nandan Umarji

Eliminate AI Hallucination with Amazon Bedrock Guardrails

86% of users have encountered AI hallucinations at least once. On the other hand, McKinsey says 72% of organizations have adopted AI in at least one o...

Dec 13, 2024 by Bal Heroor

Automating Player Data Integration in Gaming with Amazon Glue

The global gaming industry has seen unprecedented growth in recent years, valued at over $3282.3 billion and projected to grow by 8.76% annually throu...

Dec 11, 2024 by Bal Heroor

Enhancing Game Analytics with Amazon Glue’s ETL Capabilities

Game analytics is all about capturing, processing, and interpreting data generated within games. These analytics can cover everything from player enga...

Dec 9, 2024 by Nandan Umarji

Real-Time In-Game Data Processing Using Amazon Glue

Real-time data processing has become critical for maintaining player engagement, balancing gameplay, and personalizing user experiences. The surge in ...

Dec 6, 2024 by Nandan Umarji

Optimizing User Experience with Data-Driven Insights Using Amazon Glue

Creating an intuitive user experience is key to business success. Designing a UX that meets user expectations requires more than creativity and intuit...

Dec 4, 2024 by Bal Heroor

Optimizing Energy Trading with Amazon Glue Data Pipelines

Energy trading is buying and selling energy commodities such as electricity, natural gas, and oil in various markets, including day-ahead, real-time, ...

Dec 2, 2024 by Bal Heroor

Protecting Your Game from Fraud: Secure Data with Amazon MSK

As gaming continues to flourish, so does the challenge of maintaining a fair environment for all players. Cheating and fraud have become significant c...

Nov 29, 2024 by Nandan Umarji

Build Real-Time Data Pipelines for Cloud Applications with Amazon Glue

According to a Forrester report, companies that effectively use data pipelines can improve their decision-making speed by 5x compared to those relying...

Nov 27, 2024 by Bal Heroor

Predicting Equipment Failures in Energy with Amazon Glue

Equipment reliability is essential to maintaining operational efficiency in the energy sector. Equipment failures can lead to unplanned outages, costl...

Nov 25, 2024 by Nandan Umarji

How Amazon MSK Powers Real-Time Interactions for Immersive Gaming

The global gaming industry is expected to surpass $360 billion by 2027, driven by the growing demand for immersive and interactive experiences. In tod...

Nov 22, 2024 by Bal Heroor

Enhancing Energy Consumption Analytics with Amazon Glue

In today's data-driven world, energy consumption analytics has become a cornerstone of optimizing resources and reducing costs. With increasing focus ...

Nov 20, 2024 by Nandan Umarji

Leveraging Amazon MSK for Real-Time Viewer Behavior Analysis

Have you ever wondered why certain movies, TV shows, or articles become viral sensations overnight? The secret lies in understanding viewer behavior -...

Nov 18, 2024 by Bal Heroor

Simplifying SaaS Data Integration with Amazon Glue

Software-as-a-service (SaaS) platforms are gaining popularity in industries like CRM, ERP, and marketing automation, and the demand for seamless data ...

Nov 15, 2024 by Nandan Umarji

Real-Time Content Recommendation & Delivery with Amazon MSK

The world is overflowing with content, so capturing and retaining user attention has become increasingly challenging. Users no longer want to waste ti...

Nov 13, 2024 by Nandan Umarji

Real-Time Log Monitoring to Boost App Performance with Amazon MSK

Application performance and reliability are crucial for businesses to stay competitive. A poorly performing application can significantly impact custo...

Nov 11, 2024 by Nandan Umarji

How MSK Maximize Ad Revenue with Real-Time Analytics for Ad Targeting

According to Statista, digital ad spending would hit a staggering $870.85 billion globally by 2027. With such massive numbers in play, the competition...

Nov 8, 2024 by Bal Heroor

Amazon MSK: The Backbone of Microservices Communication

Microservices architecture offers flexibility, scalability, and the ability to iterate rapidly, but with these benefits come the challenge of seamless...

Nov 7, 2024 by Nandan Umarji

How Amazon MSK Helps Meet Regulatory Data Retention Requirements

Did you know that non-compliance with data regulations cost businesses an average of $4 million in fines globally in 2023? As data regulations become ...

Nov 4, 2024 by Bal Heroor

Leveraging Amazon MSK for Real-Time Risk Analysis and Mitigation

Businesses today face increasing risks, from cybersecurity threats to operational efficiencies, that can result in significant financial losses. Accor...

Nov 1, 2024 by Bal Heroor

Monitoring and Analyzing Energy Usage With Amazon MSK

The energy sector is undergoing a significant transformation, driven by the demand for sustainable practices, the integration of renewable sources, an...

Oct 30, 2024 by Nandan Umarji

Optimizing Energy Costs: Real-Time Billing with Amazon MSK

We all know there is an inconsistency in energy billing. It fluctuates significantly. Hence, it has become necessary for providers to build agile stra...

Oct 28, 2024 by Nandan Umarji

Real-Time Energy Analytics with Amazon Timestream and AWS Lambda

Energy consumption is one of the most critical factors in today's world. As industries grow and technology advances, monitoring, analyzing, and optimi...

Oct 25, 2024 by Bal Heroor

Harness Amazon MSK for Real-Time Offers and Recommendations in Finance

Personalization has become a fundamental expectation for modern financial service customers. Customers want Services that cater to their specific need...

Oct 23, 2024 by Nandan Umarji

Manage Fluctuations in Wind and Solar Power Generation With Amazon MSK

Solar and wind power are emerging as the most sustainable and clean energy sources. Their ability to use renewable natural resources makes them invalu...

Oct 21, 2024 by Bal Heroor

Optimize Smart Grids with Amazon MSK for Real-Time Energy Management

Traditional energy grids, designed for one-way communication from producers to consumers, began showing significant limitations by the late 20th centu...

Oct 18, 2024 by Nandan Umarji

Amazon Timestream vs. Other Time Series Databases for Manufacturing

The manufacturing industry is no longer a stranger to the concept of time series data. From monitoring machine performance to tracking environmental c...

Oct 16, 2024 by Bal Heroor

Automating Data Workflows for Product Analytics with Amazon Glue

Businesses rely heavily on data analytics to make informed decisions. According to a Forbes study, 94% of businesses say data is essential for growth,...

Oct 14, 2024 by Bal Heroor

Enhance Team Collaboration in Content Production with Amazon MSK

Creating standout content isn't a solo endeavor—it's a collaborative effort that demands a well-oiled team. Traditional content production methods oft...

Oct 11, 2024 by Bal Heroor

High Availability & Disaster Recovery with Amazon Timestream in Gaming

Imagine a gamer on the brink of victory who loses progress due to server downtime or data loss—that's a nightmare no player or developer wants. For ga...

Oct 9, 2024 by Nandan Umarji

Protect Your Content from Piracy: Comprehensive Guide Using Amazon MSK

In today's digital age, where information flows like water, safeguarding your content from the clutches of piracy is no longer a luxury but a necessit...

Oct 7, 2024 by Bal Heroor

Enhancing Software Performance Monitoring with Amazon Glue

Efficient software performance monitoring is critical to ensuring smooth operations, optimized resource usage, and prompt issue resolution. With the i...

Oct 4, 2024 by Bal Heroor

Amazon MSK to Enhance Viewing Experience with Real-Time Recommendation

Do you know 83% of internet users are happy to share their personal information to get recommendations? Time has become the most precious resource in ...

Oct 3, 2024 by Bal Heroor

Enhance Media Production with IoT via Amazon Timestream & AWS IoT Core

Integrating the Internet of Things (IoT) in media production is revolutionizing the industry by enabling real-time data analysis, automation, and impr...

Sep 30, 2024 by Nandan Umarji

How to Build a Strong Data Foundation for Generative AI Success

Did you know that over 80% of AI and data projects fail? According to Gartner, only 20% of analytics initiatives deliver measurable business outcomes....

Sep 27, 2024 by Bal Heroor

Amazon MSK for Algorithmic Trading: Reliable High-Frequency Trading

The global algorithmic trading market was valued at approximately $14.42 billion in 2023 and is projected to grow at a compound annual growth rate (CA...

Sep 25, 2024 by Bal Heroor

Cut Costs and Waste: Boost Manufacturing Efficiency with Amazon MSK

According to a recent study by McKinsey, Predictive maintenance can reduce equipment downtime by 30% to 50% and increase machine life by 20% to 30%. A...

Sep 23, 2024 by Nandan Umarji

Boost Healthcare Efficiency: Amazon MSK for Patient Flow & Resources

Healthcare is a critical sector where efficiency can make a big difference. One of the key challenges hospitals and clinics face is managing patient f...

Sep 20, 2024 by Bal Heroor

Real-Time Fraud Detection for Financial Institutions with Amazon MSK

The financial sector is a prime target for cybercriminals due to the valuable data it holds. Recent data breaches have highlighted the severe conseque...

Sep 18, 2024 by Bal Heroor

Streamline Clinical Trials with Amazon MSK: Real-Time Data & Analysis

Clinical trials are the backbone of medical advancements, yet they often face significant challenges due to the sheer volume and complexity of data in...

Sep 16, 2024 by Bal Heroor

Security Considerations for Enterprise Data Lakes

Data lakes are becoming increasingly popular due to their flexibility in storing data without the need for format conversion. Organizations can store ...

Sep 13, 2024 by Bal Heroor

Visualizing Financial Data with Amazon Timestream and QuickSight

In the digital world, data is the lifeblood of every business. For financial institutions, the ability to manage, analyze, and visualize data efficien...

Sep 11, 2024 by Bal Heroor

Smart Factories with Amazon MSK: Powering IoT & Industrial Automation

Harnessing the power of real-time data has become crucial in any industry, including IoT. Streaming data can automate processes so that machines can p...

Sep 9, 2024 by Nandan Umarji

Optimize Supply Chains with Amazon MSK: Real-Time Data Insights

Disruptions in the supply chain have a huge impact on a company's revenue. While some directly impact cost, others have a long-term impact on the comp...

Sep 6, 2024 by Bal Heroor

Automating Data Management in Manufacturing with Amazon Timestream

Managing massive amounts of data can feel overwhelming, especially when you need real-time insights to make crucial business decisions. That's where A...

Sep 4, 2024 by Nandan Umarji

Streamlining Energy Data Ingestion with Amazon Timestream

The energy sector is undergoing a seismic shift driven by the proliferation of renewable energy sources, the rise of smart grids, and the increasing c...

Sep 2, 2024 by Nandan Umarji

Revolutionize Media & Entertainment with Amazon Timestream

The media and entertainment industry thrives on data. From understanding audience preferences to optimizing content, real-time data plays a crucial ro...

Aug 30, 2024 by Bal Heroor

Amazon Timestream vs. Other Time Series Databases for Energy

The energy sector generates vast volumes of time-series data, from sensor readings and meter data to market prices and weather conditions. Efficiently...

Aug 28, 2024 by Nandan Umarji

HIPAA Compliance: Securing Patient Data with Amazon MSK’s Key Features

In 2023, around 133 million healthcare records were exposed, stolen, or otherwise impermissibly disclosed. This year broke all records for previous da...

Aug 26, 2024 by Bal Heroor

Accelerating Drug Discovery with Amazon MSK for Real-Time Data

In the highly competitive US pharmaceutical industry, the race to bring new drugs to market is more intense than ever. Speed is not just a luxury—it's...

Aug 23, 2024 by Bal Heroor

How to Clean Data for an Enterprise Data Lake?

Data lakes, once hailed as a panacea for data storage, have become synonymous with data swamps. This is a critical business issue. Unclean data erodes...

Aug 21, 2024 by Bal Heroor

Amazon MSK Boosts Real-Time Telehealth and Remote Care Monitoring

Imagine detecting a patient's critical health event the moment it happens to ensure immediate care–this is the power of real-time monitoring with Amaz...

Aug 19, 2024 by Bal Heroor

Amazon MSK: Predictive Maintenance & Anomaly Detection in Manufacturing

Unplanned equipment downtime can cost manufacturers up to $50 billion annually. Predictive maintenance can help companies reduce downtime by 30% to 50...

Aug 16, 2024 by Nandan Umarji

Streamline Manufacturing Production with Amazon MSK in Real-Time

Information Technology Intelligence Consulting reports that 60 minutes of downtime costs $100,000 or more. This is a nightmare scenario: production ha...

Aug 15, 2024 by Bal Heroor

Amazon Timestream vs Other Time Series DBs for Media and Entertainment

The media and entertainment industry is increasingly data-driven, leveraging vast information to enhance user experiences, personalize content, and dr...

Aug 12, 2024 by Nandan Umarji

Data Lakes in Energy: Empower Smart Grids and Sustainable Operations

The contribution of data can always be considered. From energy optimization to predicting equipment failures, data's role lies at the epicenter of eve...

Aug 9, 2024 by Nandan Umarji

Taming Data Deluge: Best Practices for Data Governance in a Data Lake

Data is the new oil, but unlike its physical counterpart, it's infinitely more complex to refine. Once hailed as a panacea for data storage, data lake...

Aug 7, 2024 by Bal Heroor

Convince Your C-Suite With Business Case for a Data Lake

You've done your research. An enterprise data lake can be a game-changer for your organization. It can unlock hidden insights, improve decision-making...

Aug 5, 2024 by Bal Heroor

Streamlining Gaming Data Ingestion with Amazon Timestream

Data is a critical asset in the vast world of gaming. The information collected can provide invaluable insights from player behavior to game performan...

Aug 2, 2024 by Bal Heroor

Data Management Strategies for Internet Software with Amazon Timestream

The digital age has ushered in an era of data generation. Every click, scroll, and purchase leaves a digital footprint, creating a tidal wave of infor...

Jul 31, 2024 by Nandan Umarji

How Can a Data Lake Drive Business Insights?

Data is an invaluable resource as it is complex. Organizations grapple with unprecedented data volumes and velocity in an era defined by information. ...

Jul 29, 2024 by Bal Heroor

Cost-Effective Data Management for Gaming Using Amazon Timestream

In the gaming industry, effective data management is crucial at every stage, from project initiation to development to testing. Properly managing data...

Jul 26, 2024 by Nandan Umarji

A Step-by-Step Guide to Implementing an Enterprise Data Lake

You’ve built your data lake. Congratulations! You now have a vast repository of raw data at your fingertips. But a data lake is more than just storage...

Jul 24, 2024 by Bal Heroor

Real-Time Health Care Analytics with Amazon Timestream and AWS Lambda

The healthcare industry is witnessing a surge in real-time data generation from wearable devices, patient monitoring systems, and medical instruments....

Jul 19, 2024 by Dan Marks

Securing Software Performance Data with Amazon Timestream

Businesses are increasingly relying on data to make informed decisions and optimize operations. Among the various data types collected, software perfo...

Jul 18, 2024 by Bal Heroor

Optimizing Health Care Analytics with Amazon Timestream

The healthcare industry is witnessing a surge in data generation. From patient vitals and medical equipment readings to appointment logs and medicatio...

Jul 17, 2024 by Nandan Umarji

Challenges and Solutions for Advanced Customer Segmentation with AWS Technologies

Implementing sophisticated customer segmentation strategies requires addressing several data engineering challenges. Data Architects architecture can ...

Jul 16, 2024 by Nandan Umarji

Design Time Series Data Models for Internet Software with Timestream

Designing effective time series data models is crucial for managing the vast amounts of data generated by internet software. Amazon Timestream is a po...

Jul 12, 2024 by Bal Heroor

Detect Anomalies in Energy Usage with Amazon Timestream and ML

Using energy wisely can save money and help protect the environment. By understanding and detecting anomalies in energy usage, businesses can better m...

Jul 5, 2024 by Nandan Umarji

Securing Financial Data with Amazon Timestream

Data underpins critical decisions, ensures regulatory compliance, and fuels risk management strategies in financial institutions. Protecting this sens...

Jul 4, 2024 by Bal Heroor

Automating Data Management in Energy with Amazon Timestream

Energy sectors generate vast amounts of data daily from diverse sources, such as smart meters, sensors, and grid systems, so effective data management...

Jul 3, 2024 by Bal Heroor

Visualizing Software Performance with Amazon Timestream and QuickSight

In the dynamic world of software development, performance is the orchestra conductor, leading a complex symphony of microservices, APIs, and databases...

Jul 2, 2024 by Nandan Umarji

Advanced Query Techniques in Amazon Timestream for Financial Insights

Amazon Timestream is a purpose-built time series database designed to collect, store, and process trillions of time series data points per day. It’s p...

Jul 1, 2024 by Nandan Umarji

Optimizing Game Performance Efficient Queries in Amazon Timestream

In the fast-paced world of game development, squeezing the most out of your data is crucial for optimizing the player experience. Traditional database...

Jun 28, 2024 by Nandan Umarji

Automating Data Management - Financial Services with Amazon Timestream

Every business wants to manage data efficiently to make smarter decisions and maintain a competitive edge. If you, too, are looking for efficient data...

Jun 27, 2024 by Nandan Umarji

Advanced Query Techniques in Amazon Timestream for Gaming Insights

In the gaming industry, gleaning actionable insights from player behavior is no longer a luxury; it's a necessity. While primary data collection provi...

Jun 26, 2024 by Bal Heroor

Effective Time Series Data Models In Healthcare with Amazon Timestream

Amazon Timestream offers a powerful way to handle time Series data recorded over time. This technology helps healthcare providers track patient vitals...

Jun 25, 2024 by Bal Heroor

Media Data Security with Amazon Timestream

The media and entertainment industry is undergoing a digital revolution. Companies produce and distribute vast quantities of digital content from stre...

Jun 24, 2024 by Bal Heroor

Manufacturing Revolution: Real-World GenAI Use Cases & Success Stories

On the factory floor, operations like assembly, inspection, and packaging seem like never-ending processes. Behind the scenes, GenAI analyzes data, pr...

Jun 21, 2024 by Nandan Umarji

Securing Your Software Pipeline: HA and DR in Amazon Timestream

The software development landscape thrives on continuous innovation. A steady data stream from development, testing, and production environments fuels...

Jun 20, 2024 by Bal Heroor

Ensuring HA and DR for Financial Data in Amazon Timestream

Financial data is the lifeblood of any financial institution. It's crucial for accurate reporting, regulatory compliance, and risk management. When de...

Jun 19, 2024 by Nandan Umarji

Data Management Strategies for Health Care Using Amazon Timestream

In the rapidly evolving healthcare sector, efficient data management is crucial for informed decision-making and operational excellence. Utilizing the...

Jun 18, 2024 by Nandan Umarji

Optimizing Media Data Analysis: Efficient Queries in Amazon Timestream

The media industry thrives on understanding its audience. Every click, view, and like generates valuable time-series data. But managing and analyzing ...

Jun 14, 2024 by Bal Heroor

Integrating IoT in Manufacturing with Amazon Timestream & AWS IoT Core

Are you looking to stay ahead in the competitive manufacturing industry? If so, you must focus on integrating the latest IoT (Internet of Things) tech...

Jun 13, 2024 by Nandan Umarji

Streamlining Manufacturing Data Ingestion with Amazon Timestream

The factory floor – a symphony of whirring machines, flashing lights, and the steady hum of production. But beneath the surface lies a hidden world: a...

Jun 12, 2024 by Bal Heroor

Data Lakes in Manufacturing: Predictive Maintenance & Quality Control

Data is considered a valuable asset by industry leaders and data experts since it drives innovation and competitiveness. The same applies to manufactu...

Jun 11, 2024 by Nandan Umarji

Data Lakes in Retail: Customer Experience and Supply Chain Enhancement

The retail industry focuses on integrating technology in various departments and day-to-day operations to keep pace with the digital world. With the i...

Jun 10, 2024 by Bal Heroor

What Is a Data Lake? Is It Better Than Data Warehouses?

Data explodes from every corner of your business – customer interactions, sensor readings, social media – a goldmine of insights. But traditional data...

Jun 7, 2024 by Nandan Umarji

Zero ETL: Benefits and Limitations

Jun 6, 2024 by Bal Heroor

What is Zero ETL? Is it Better Than the Traditional ETL Method?

In today's data-driven world, organizations are collecting information at an unprecedented rate. However, this vast amount of data is often scattered ...

Jun 5, 2024 by Bal Heroor

Data Lakes: Enhancing Patient Outcomes and Operational Efficiency

A data lake is a vast storage repository that can hold large amounts of raw data in its native format. In healthcare, data lakes are essential for man...

Jun 4, 2024 by Nandan Umarji

Generative AI: Reshaping Automotive Design and Engineering

AI technologies have entered the automotive industry, starting with automation in manufacturing and advancing to vehicle design and engineering. AI dr...

Jun 3, 2024 by Bal Heroor

Smart Marketing with GenAI: Targeted Campaigns and Creative Content

Marketing is a dynamic domain that transforms rapidly, particularly with the integration of newer technologies like GenAI. If you are a budding market...

May 31, 2024 by Bal Heroor

Manufacturing in a Secure World: GenAI Security Solutions and Beyond

Generative AI has proved to have great solutions in almost every industry, including healthcare, fintech, and gaming, and the manufacturing industry i...

May 30, 2024 by Dan Marks

8 Ways for a Sustainable Database Migration

Sustainability is no longer an option but a necessity. Organizations need solutions to reduce their carbon footprints without compromising productivit...

May 29, 2024 by Nandan Umarji

Future Proof Talent Strategies: Leverage Generative AI for Success

In the fast-paced business world, staying ahead of the competition is more important than ever. For recruitment businesses, this means constantly evol...

May 28, 2024 by Nandan Umarji

AI and FinTech: Unveiling GenAI's Role in Financial Innovations

Imagine a world where your bank chatbot can answer your questions about your balance, analyze your spending habits, and suggest personalized budgeting...

May 27, 2024 by Dan Marks

Interactive Dreams: GenAI Image Generators and the Gaming Experience

The video game industry is transforming rapidly, hurtling towards a projected market size of $339.9 billion by 2027. At the forefront of this innovati...

May 24, 2024 by Nandan Umarji

Efficiency and Precision: GenAI Tools Redefining Healthcare Research

The convergence of genetics and artificial intelligence is one of the latest tech advancements reshaping the future of medicine. This intersection, kn...

May 23, 2024 by Bal Heroor

Innovative GenAI Trends: Shaping the Future of MedTech

Generative AI solutions are transforming different domains of the healthcare sector, and medical technology is no exception. MedTech or Medical Techno...

May 22, 2024 by Dan Marks

The Art of Gaming: How GenAI Transforms In-Game Visuals

The gaming industry is booming, with a global market expected to reach $206.4 billion by 2025. A key driver of this growth is the relentless pursuit o...

May 21, 2024 by Bal Heroor

Branding for the Future: The GenAI Logos Significance in the Industry

Artificial Intelligence technology has revolutionized the graphic design industry, but logo design remains as crucial as ever. As the face of a brand,...

May 20, 2024 by Dan Marks

Transforming Data into Decisions: The Power of GenAI Images

Visualizing data helps us grasp insights quickly and accurately. Generative AI has proved to be a game changer in transforming data into compelling vi...

May 17, 2024 by Nandan Umarji

Advancements in Neuroscience: GenAI's Role in Hallucinations

According to a study, 1 in every 20 people experience hallucinations at some point in their lives, often during periods of stress, sleep deprivation, ...

May 16, 2024 by Bal Heroor

GenAI Studio: Reinventing Content Creation in Media & Entertainment

The Media and Entertainment industry is undergoing a massive AI revolution, with a Compound Annual Growth Rate (CAGR) of 14.6% from 2019 to 2023. The ...

May 15, 2024 by Nandan Umarji

GenAI vs. Traditional AI: Unique Differences in Media & Entertainment

Creativity and artistic innovation are evolving with the advancement in artificial intelligence and relevant technologies. Most of us feel that the di...

May 14, 2024 by Bal Heroor

GenAI in Fintech: Opportunities and Use Cases in 2024

Generative AI has become a household name ever since ChatGPT has made its way to everyone's computers. However, the potential of Generative AI is not ...

May 13, 2024 by Dan Marks

Investment in AI Stock: Financial Implications and Insights

AI stocks attract investors globally, yet a dozen things must be considered. Artificial intelligence is transforming various industry domains, making ...

May 10, 2024 by Dan Marks

Designing Data Governance that Delivers Value

The data era is upon us. While organizations stockpile information at breakneck speed, managing and extracting value from this vast resource remains a...

May 9, 2024 by Bal Heroor

Migrate Databricks to Amazon EMR: Enterprise Data Science on AWS

Imagine this: you're drowning in data—petabytes of information crash against your servers daily, a treasure trove of insights waiting to be unearthed....

May 8, 2024 by Bal Heroor

Customer Churn Prediction Using Machine Learning

Are you using the most advanced customer churn prediction methods available? Have you considered deploying machine learning to help you to analyze dat...

May 7, 2024 by Nandan Umarji

Building a Data Governance Strategy in 7 Steps

As organizations navigate the ever-growing volume of data, ensuring its quality, accuracy, and accessibility has become paramount. Data governance, th...

May 6, 2024 by Nandan Umarji

Data Management vs. Data Governance: The Difference Explained

The data deluge defines today's business landscape, and organizations are hungrier than ever for the hidden gems – actionable insights – buried within...

May 6, 2024 by Bal Heroor

What is Data Governance and Why Does it Matter?

From a resource-driven economy, the world has shifted to a data-driven one, where information is the new currency. Organizations are racing to collect...

May 6, 2024 by Nandan Umarji

What is Data Governance?

Data has become an organization's most valuable asset in today's digital age. It fuels insights, drives strategic decision-making, and underpins innov...

May 3, 2024 by Bal Heroor

Apache BEAM on Amazon EMR

The digital revolution has propelled organizations into a data-driven world. Petabytes of information are being generated daily, posing a critical cha...

May 2, 2024 by Bal Heroor

AI in Healthcare: Transforming Patient Care with GenAI Bots

As technology evolves, a noteworthy shift can be seen in how industries across the globe operate, and healthcare is no exception. By 2030, the global ...

May 1, 2024 by Dan Marks

What Is GenAI and How It's Transforming the Entertainment Industry

The entertainment industry thrives on creativity and innovation. However, a new wave of technological disruption is upon us – Generative AI (GenAI). T...

Apr 30, 2024 by Nandan Umarji

AWS GenAI: The Financial Sector's Gateway to AI Innovation

The financial sector is at a crossroads in an era of technological disruptions. With the rapidly growing data and the increasing complexity of financi...

Apr 29, 2024 by Dan Marks

Aurora GenAI: Illuminating the Path to Breakthroughs in Life Sciences

In life sciences, the rise of Artificial Intelligence gives birth to an era of unprecedented discovery and innovation. By clearly explaining the relat...

Apr 28, 2024 by Nandan Umarji

ETL Testing: A Step-by-Step Guide for Ensuring Data Integrity

In today's data-driven world, reliable and accurate information is paramount for informed decision-making. This is where Extract, Transform, Load (ETL...

Apr 27, 2024 by Bal Heroor

Databricks to Amazon EMR: Build Serverless Enterprise Data Science Platform on AWS

Data's ever-growing volume and complexity necessitate robust and scalable solutions for data science workflows. Serverless data science platforms buil...

Apr 26, 2024 by Nandan Umarji

Databricks to Amazon EMR: Operationalize Data Science on AWS with DataOps

Databricks can be a tempting solution for data engineers due to its cloud-agnostic approach and familiar Apache Spark experience. However, when operat...

Apr 25, 2024 by Nandan Umarji

Databricks to Amazon EMR: Operationalize Data Science on AWS With MLOPS

Data science has witnessed a significant shift. Gone are the days of siloed experimentation and analysis. Today, it focuses on building robust, scalab...

Apr 24, 2024 by Bal Heroor

7 Tech Trends Business Leaders Should Watch Out For In 2024

The business landscape is constantly evolving, propelled by the ever-changing tide of technology. In today's digital age, staying ahead of the curve i...

Apr 18, 2024 by Nandan Umarji

Moving to the Cloud: How to Convince Your CFO

In today's dynamic business environment, leveraging the cloud is no longer a luxury; it's a strategic imperative. As a data or analytics leader (CDO, ...

Apr 17, 2024 by Dan Marks

Cloud Revolution: Mactores' Strategies in Driving Cloud Adoption

In an era where digital transformation dictates the pace of business evolution, cloud technology, especially AWS (Amazon Web Services), stands out as ...

Apr 16, 2024 by Dan Marks

New CIO's Guide to a Successful First 100 Days

Stepping into the Chief Information Officer (CIO) role presents a unique opportunity to make a lasting impact. As a CDO, CAO, CTO, Head of Data Scienc...

Apr 15, 2024 by Bal Heroor

Analytics Renaissance: Mactores Unleashing the Power of Big Data

The relentless march of technology has ushered in a new era – the era of big data. Every interaction, transaction, and digital footprint generates a w...

Apr 15, 2024 by Nandan Umarji

The Changing Role of CTOs in the Age of AI

The rise of artificial intelligence (AI) is fundamentally altering the business landscape. As AI technologies mature and become more accessible, they ...

Apr 15, 2024 by Bal Heroor

Mactores: Leading Innovation with Advanced Data Solutions

Data is the new currency of the digital age. In today's hyper-competitive landscape, organizations that can effectively leverage data to gain insights...

Apr 12, 2024 by Dan Marks

Migrating Stored Procedures, Triggers, and Other Database Objects

Are you looking to migrate your database objects, like stored procedures and triggers, to a new database? With the right approach, you can accomplish ...

Apr 11, 2024 by Nandan Umarji

Compliance and Security Considerations for a Database Migration

Factually speaking, data breaches and regulatory violations have become rampant in recent years, with organizations facing severe consequences for non...

Apr 10, 2024 by Nandan Umarji

Step-by-Step Guide to Building a Data Lake

In today's digital landscape, data is one of the most valuable assets for businesses. However, with the sheer volume and variety of data available, it...

Apr 9, 2024 by Bal Heroor

Real-World Applications of Real-Time Analytics: Success Stories

In today's data-driven world, the ability to analyze information as it happens is becoming increasingly crucial for businesses across all industries. ...

Apr 1, 2024 by Nandan Umarji

Mastering Real-Time Data Processing with Amazon Managed Services

In today's fast-paced world, the information age is in full swing, and the amount of data that businesses receive can be overwhelming. From social med...

Apr 1, 2024 by Dan Marks

The Power of Real-Time Analytics: Driving Business Growth

Real-time data analytics has emerged as a cornerstone of modern business operations. According to IDC, by 2025, nearly 30% of data generated will be r...

Apr 1, 2024 by Bal Heroor

Success Stories: Businesses Migrating to Open-Source Databases

Open-source databases have emerged as a strategic imperative in the current technology landscape, resulting in innovation, scalability, and cost-effec...

Mar 25, 2024 by Nandan Umarji

Right Use Cases For Relational DB, Document DB, Graph DB, Time Series DB, and In-Memory DB

The right database solution is essential for businesses aiming to grow in a competitive environment. The heart of any information system, the database...

Mar 20, 2024 by Bal Heroor

8 Techniques to Minimize Downtime During Database Migration

As data fuels decision-making and drives innovation, the significance of minimizing downtime during a database migration cannot be overstated. Every m...

Mar 20, 2024 by Bal Heroor

Step-By-Step Guide to a Successful Database Migration

According to recent studies, 55% of data migration projects exceed their budget, and 62% are either more challenging than anticipated or result in fai...

Mar 18, 2024 by Nandan Umarji

Optimizing Production Lines with GenAI: A Manufacturing Game-Changer

The manufacturing landscape is transforming with the integration of Generative AI (GenAI). As a manufacturing company, you get a smarter and more effi...

Mar 7, 2024 by Bal Heroor

Future-Proof Your Database: Generative AI for Oracle Migration to AWS

The digital landscape is undergoing a rapid transformation driven by the ever-increasing volume and complexity of data. As organizations strive to rem...

Mar 1, 2024 by Bal Heroor

Cloud Migration: Oracle & Generative AI Integration on AWS

Generative AI refers to a category of artificial intelligence techniques capable of creating new, original content. AWS offers a rich portfolio of Gen...

Mar 1, 2024 by Nandan Umarji

Harnessing AI and Oracle Licensing Optimization on AWS

In the ever-evolving landscape of cloud computing, businesses are constantly looking for ways to optimize costs, improve operational efficiency, and u...

Mar 1, 2024 by Nandan Umarji

Automated DataOps: A Game-Changer for High-Volume Data Management

In today's digital age, the volume of data generated by businesses is growing at an unprecedented rate. With this surge, the challenges of managing hi...

Feb 29, 2024 by Nandan Umarji

Maximizing ROI in Data Analytics: The Role of Fully Automated DataOps

In the data-driven decision-making era, achieving a high Return on Investment (ROI) from data analytics is paramount for businesses. Automated Data Op...

Feb 23, 2024 by Nandan Umarji

Automated MLOps: Scaling AI from Experimentation to Production

The promise of AI to revolutionize industries is undeniable. From optimizing supply chains to predicting customer behavior, its potential applications...

Feb 23, 2024 by Bal Heroor

Automated MLOps: Data Science to Operations Excellence

Imagine a bustling city where data scientists are architects, engineers are builders, and business stakeholders are residents. Each group speaks its o...

Feb 21, 2024 by Bal Heroor

The Future of Data Quality and Security in Automated DataOps

In the digital transformation era, which is rapidly dictating the pace of business innovation, data emerges as a strategic asset and the bedrock of co...

Feb 21, 2024 by Nandan Umarji

Simplified ML with Automated MLOps: Navigating Complexity

The adoption of ML is skyrocketing across industries, with Statista predicting global market volume to reach an astounding $528.10 billion by 2030. Ho...

Feb 16, 2024 by Bal Heroor

The Impact of Automated MLOps on Business Efficiency and Innovation

The artificial intelligence (AI) revolution reshapes industries, drives innovation, and unlocks new possibilities. However, harnessing the true potent...

Feb 16, 2024 by Bal Heroor

Revolutionizing AI with Automated MLOps: A New Era of Machine Learning

Artificial Intelligence is the reason behind numerous technological advancements in recent times. AI applications have given birth to various industri...

Feb 4, 2024 by Nandan Umarji

Automated DataOps: Enhancing Business Agility in the Data Tsunami

In the modern business landscape, where data is generated at an unprecedented rate, managing this "data tsunami" has become a paramount challenge for ...

Feb 4, 2024 by Nandan Umarji

Revolutionizing Data Management: The Rise of Fully Automated DataOps

In the digital era, where data is the new oil, managing this invaluable asset efficiently has become a critical business imperative. Traditional data ...

Feb 4, 2024 by Nandan Umarji

Generative AI Real-World Use Case: Transforming Manufacturing

Our previous post covered the initial stages of navigating the generative AI landscape. This post examines how generative AI is transforming manufactu...

Feb 1, 2024 by Nandan Umarji

Navigating the Generative AI Landscape to transform your business

Generative AI is quickly becoming a vital component for driving business success. Many business leaders actively seek to enhance their knowledge to id...

Feb 1, 2024 by Nandan Umarji

Importance of Data Protection and How Cloud Makes It Easy

Organizations have been increasingly recognizing the cost-effectiveness and ease of operation that comes from moving infrastructure and assets to the ...

Feb 1, 2024 by Dan Marks

Accelerating Hybrid-Cloud Adoption in Banking and Securities

In the pulsating heart of the financial realm, where innovation is the currency of progress, a transformative force is reshaping the landscape – hybri...

Feb 1, 2024 by Dan Marks

Impactful Cloud Computing Trends to Look For in 2023-2024

In the rapidly evolving landscape of technology, cloud-based Artificial Intelligence (AI) trends are reshaping industries and revolutionizing the way ...

Jan 30, 2024 by Dan Marks

What does Mactores do in Generative AI?

In the fast-evolving landscape of artificial intelligence, generative AI has emerged as a transformative force, offering businesses innovative solutio...

Jan 29, 2024 by Nandan Umarji

How Cloud Computing Could Transform Risk Management

In today's dynamic business landscape, where risks are ever-evolving, traditional risk management approaches are facing new challenges. Companies are ...

Dec 29, 2023 by Tejas Pawar

The Importance of Implementing CI/CD Pipelines on the Cloud

CI/CD, which stands for continuous integration (CI) and continuous delivery (CD), creates a faster and more precise way of combining the work of diffe...

Dec 29, 2023 by Tejas Pawar

Disaster Recovery On The Cloud

Disaster Recovery on the Cloud explores the game-changing role of cloud technology in reshaping traditional approaches to business continuity planning...

Dec 29, 2023 by Tejas Pawar

Transformative Power of GenAI: Business Use Cases Across Various Units

Generative Artificial Intelligence (AI) has emerged as a potent force in the business world, offering an array of innovative solutions spanning variou...

Nov 9, 2023 by Nandan Umarji

GenAI - Revolutionizing Healthcare Through Cloud-Powered Genomics

Studying genes and finding the primary reasons for complicated diseases that occur from gene-sequence has been an enigmatic puzzle for scientists and ...

Nov 7, 2023 by Tejas Pawar

Cloud In Life Sciences

In today's rapidly evolving business landscape, cloud computing has transcended its role as a mere efficiency and cost-saving tool. When we shift our ...

Nov 7, 2023 by Tejas Pawar

Unleashing Imagination: How Generative AI Can Transform Industries

Generative AI focuses on creating systems and algorithms that generate creative, novel, and valuable content or data. It is changing the game in vario...

Nov 7, 2023 by Tejas Pawar

Streamline Database Migration with Mactores' Accelerators

In today's digital landscape, businesses across industries are recognizing the benefits of migrating their databases from licensed solutions to open-s...

Jul 18, 2023 by Nandan Umarji

Achieving 5x Improvement: Migrating from MS SQL to Amazon Aurora

In today's data-driven world, optimizing database performance is critical for businesses to stay ahead. In this blog post, we'll explore how Mactores ...

Jul 18, 2023 by Nandan Umarji

Essential Data Governance Strategies for your Data Stack

According to a report by Forbes, 2.5 quintillion bytes of data are created daily, which continues to grow exponentially. Moreover, with the increasing...

Jun 15, 2023 by Bal Heroor

Data Lakehouses in Healthcare and what are it's Benefits

A data lakehouse is a relatively new type of data architecture that can overcome many of the data management challenges currently facing traditional h...

Jun 15, 2023 by Bal Heroor

Making Data-Driven Decisions During an Economic Downturn

The first four months of 2023 have already claimed more positions in the tech industry than the whole of last year. Repercussions have reverberated ac...

Jun 14, 2023 by Nandan Umarji

Manufacturing Companies' 2023: Insights & Strategies

Manufacturing companies are increasingly embracing digital transformation and data analytics to enhance their operations and their competitiveness. Da...

Jun 14, 2023 by Bal Heroor

Healthcare Companies' 2023 Plans: Exclusive Surge Data Insights

Jun 14, 2023 by Bal Heroor

The Impact of Data Security Breaches on Company Value

Keeping a business secure is a never-ending race, with cyber attackers and bad actors seemingly always one step ahead. While business organizations ar...

Jun 14, 2023 by Bal Heroor

Mactores Team Expansion Empowering Enterprise Data Transformations on AWS

Mactores is proud to announce its team expansion with over 200 certified professionals on AWS (Amazon Web Services). With a focus on cost reduction, s...

Jun 2, 2023 by Dan Marks

Scale Business: Move to Open Source Databases from Oracle or MS SQL

Open-source databases are gaining popularity and emerging as a strong contenders for businesses seeking reliable data management solutions. As reporte...

Apr 4, 2023 by Nandan Umarji

Utilizing a Workshop-Centric Method to Establish a Data-Driven Culture

In today's digital age, businesses recognize the importance of making data-driven decisions. Most data analytics implementations fail to deliver busin...

Mar 28, 2023 by Dan Marks

What Is Customer 360? How to Aid Sales

Sales is undoubtedly one of the most important factors for business growth. Having a customer 360 approach to customer data can help. But what is the ...

Mar 21, 2023 by Nandan Umarji

How Companies Can Perform Analytics on Blockchain Transactions

Over the last two decades, the rapid pace of technological advancement has led to the widespread adoption of technologies that are changing how we liv...

Mar 19, 2023 by Bal Heroor

Top 7 Analytics Use Cases for Aedeon Data Lake

Aedeon Data Lake is a technology platform that helps organizations capture, process and analyze large, real-time data streams for predictive, prescrip...

Feb 27, 2023 by Dan Marks

DocuSign Accelerates DataOps with Mactores Aedeon Data Lake

Data analytics with real-time data streams has emerged as an imperative for data-driven enterprises such as DocuSign, which manages many global contra...

Feb 27, 2023 by Dan Marks

What Is a Data Mesh and How Does It Help with Governance?

When looking for data solutions for your organization, you'll undoubtedly hear the term "data mesh" thrown around. So, what is a data mesh?

Feb 27, 2023 by Dan Marks

Mactores Amazon EMR Service Delivery Partner Achievements

Mactores Cognition, Inc., a leading provider of end-to-end data platform transformation solutions on Amazon Web Services (AWS), achieved AWS Service D...

Feb 23, 2023 by Dan Marks

2023 Prediction: Data Analytics, Management, DevOps Challenges & Plans

After the global pandemic in 2020-2022, as enterprise companies prepare for economic uncertainty in 2023, data undoubtedly will be the key to decision...

Feb 21, 2023 by Nandan Umarji

How to Launch a Modern Data Platform in 90 Days

Are you looking to create a modern data platform? Let’s look at what a data platform can do for you and how you can build a modern data platform in 90...

Feb 1, 2023 by Bal Heroor

Analytics for Inventory Optimization for Competitive Pricing

Inventory optimization with analytics is a necessary part of any supply chain system. Businesses need to be able to estimate what they need and what t...

Jan 31, 2023 by Bal Heroor

Trade Risk and Pricing Analytics Platforms

Pricing analytics platforms automate pricing by analyzing market trends, user behavior and competition strategies to optimize a company's pricing mode...

Jan 31, 2023 by Bal Heroor

Deep Dive: Enterprise Data Warehouse Migrations

An enterprise data warehouse (EDW) is a central repository for an organization's structured data to support business intelligence (BI) activities, suc...

Jan 31, 2023 by Bal Heroor

Customer Engagement Optimization With Personalization

Customer engagement optimization is an integral part of building long-term relationships with your customers. One of the most effective ways is to mak...

Jan 23, 2023 by Nandan Umarji

Highly Scalable Database 101

A highly scalable database is needed to meet the demands of a growing business without having to worry about performance issues. These highly scalable...

Jan 20, 2023 by Nandan Umarji

Getting Business Value from Predictive Analytics

Predictive analytics is a powerful tool for businesses to gain insights and make better decisions. This is a data analytics model that uses your histo...

Jan 17, 2023 by Bal Heroor

Industry Data Analytics for Different Verticals Using Aedeon Data Lake

Progressive organizations across all industry verticals are data-driven. Businesses are accelerating digital transformation using data lake technologi...

Jan 12, 2023 by Dan Marks

Analytics Trends and Solutions Across Industries

The data-driven enterprise of the future embeds analytics insights into every decision, interaction, and business operation. From prescriptive and pre...

Jan 12, 2023 by Dan Marks

7 Ways Artificial Intelligence is Taking Over the Manufacturing Industry

Artificial intelligence has quietly been taking over the manufacturing industry, and it’s having a major impact. Take a look at the key benefits of AI...

Jan 5, 2023 by Bal Heroor

How Data Lake Solves Key Challenges in Analytics?

A data lake is a foundation for analytics use cases requiring an efficient and scalable collection and processing of large volumes of structured, unst...

Dec 19, 2022 by Dan Marks

What are the different types of data analytics?

Data analytics is analyzing raw historical data to make informed decisions. The term encompasses the technologies, processes, and methodologies to gai...

Sep 14, 2022 by Nandan Umarji

Data Lakehouse: An Open Alternative to Data lake and Data Warehouse For High ROI Big Data Applications

Driven by Big Data and cost-effective cloud storage, the hype around Data Lake as an alternative to traditional data warehouse systems gained steam an...

Aug 17, 2022 by Dan Marks

Fully managed and scalable modernized data streaming platform

Streaming services must ensure that their data is secure, highly available, and accessible. Apache Kafka can deliver on that promise. That's why it's ...

Aug 17, 2022 by Bal Heroor

How to modernize your data platform faster with cloud-based ETL

Your data is growing exponentially and coming from new and diverse sources. Leveraging data for competitive advantage demands that people with varied ...

Aug 17, 2022 by Bal Heroor

Mactores Achieves AWS Migration Competency Status

Mactores, a provider of end-to-end data platform transformation solutions, announced today that it had achieved Amazon Web Services (AWS) Migration Co...

Aug 17, 2022 by Dan Marks

Flipboard Partners with Mactores to Migrate High Volume Cloudera HBase Data Platform to a Fully-Managed Amazon EMR Service

The social media company Flipboard started with a mission to create a user-centric news curation platform that connects every user with the most relev...

Aug 16, 2022 by Bal Heroor

Efficient Hadoop EMR Migration: Automation for Development & Cost

You’ve already chosen Apache Hadoop because it’s one of the best frameworks for reliable, scalable, distributed computing. But there are many challeng...

Aug 16, 2022 by Bal Heroor

Mactores Achieves Amazon DMS Service Delivery Status

Mactores, a provider of end-to-end data platform transformation solutions, announced today that it had achieved Amazon DMS Service Delivery status. Th...

Mar 22, 2022 by Dan Marks

Mactores Achieves Amazon Redshift Service Delivery Status

Mactores, a provider of end-to-end data platform transformation solutions, announced today that it had achieved Amazon Redshift Service Delivery statu...

Jan 7, 2022 by Dan Marks

Mactores Achieves AWS DevOps Competency Status

Mactores, a provider of end-to-end data platform transformation solutions, announced today that it had achieved Amazon Web Services (AWS) DevOps Compe...

Aug 12, 2021 by Dan Marks

Migrating from Oracle database to Amazon RDS PostgreSQL using AWS DMS

Synaptics is a California-based human interface hardware and software developer, including touchpads for laptops, touch, display drivers, and smartpho...

May 18, 2021 by Bal Heroor

3x Performance: Oracle to Amazon Redshift Migration with Zero Downtime

A large manufacturing company faced many challenges with their Oracle data warehouse, which was deployed on-premises in 2009 with about 120 GB of data...

Jan 18, 2021 by Bal Heroor

Mactores Achieves AWS Machine Learning Competency Status

Mactores Cognition, Inc. announced today that it had achieved Amazon Web Services (AWS) Machine Learning (ML) Competency status. This designation reco...

Aug 22, 2020 by Dan Marks

Mactores Achieves AWS Data & Analytics Competency Status

Mactores Cognition, Inc., a provider of end-to-end data platform transformation solutions on Amazon Web Services (AWS), has received the AWS Data &...

Aug 18, 2020 by Dan Marks

Lower TCO, Boost Query Performance: Run Hive on Spark in Amazon EMR

This blog was first published by same authors on Amazon APN Blogs. As mentioned in the first post in our series, Seagate Technology asked Mactores Cog...

Apr 23, 2020 by Suraj Nathani

Optimizing Presto SQL on Amazon EMR to Deliver Faster Query Processing

Seagate Technology is a United States-based data storage company with worldwide manufacturing facilities that generate huge amounts of manufacturing a...

Apr 13, 2020 by Suraj Nathani

Mactores Achieves Amazon EMR Service Delivery Partner Status

Mactores Cognition, Inc., a provider of end-to-end data platform transformation solutions on Amazon Web Services (AWS), announced today that it had ac...

Feb 14, 2020 by Dan Marks

Understanding Prescriptive Analytics and benefits to your business

When businesses collect data, they do so with the ultimate goal of making better decisions. The data collected typically undergo multiple levels of an...

May 3, 2019 by Dan Marks

Predictive Analytics: Change the way you plan

Today’s competitive business environment is driven in large part by data analytics. By collecting and analyzing historical data, organizations can est...

Apr 30, 2019 by Dan Marks

The Power of Intelligent Analytics

Your business needs to be data-driven in today's economic environment. However, a data-driven approach involves much more than collecting and organizi...

Apr 23, 2019 by Dan Marks

Data Lake: The Key to Getting Value Out of Your Data

Data and analytics have become key components of how businesses operate. More than ever before, businesses rely on analytics to understand customer pr...

Apr 19, 2019 by Dan Marks

Next Steps: Leveraging Fast Data from Big Data

Just a few years ago, Big Data revolutionized how businesses make decisions. With the ability to collect and analyze data from diverse sources (such a...

Apr 18, 2019 by Dan Marks

Mactores: Advanced Consulting Partner in AWS Partner Network

Mactores Cognition, Inc., a provider of end-to-end data platform transformation solutions on Amazon Web Services (AWS), is an Advanced Consulting Part...

Oct 16, 2015 by Dan Marks