Unlocking Marketing Insights and Accelerating BI Performance with Amazon QuickSight

Join Mactores and AWS experts for a hands-on webinar.

In today's competitive SaaS landscape, marketing leaders need more than just data—they need actionable insights to optimize their campaigns and improve ROI. At the same time, technical teams are looking for scalable, easy-to-manage BI tools that allow real-time decision-making without the burden of infrastructure management. Join Nandan Umarji, Sr Principal Consultant t at Mactores, and an AWS QuickSight Product Manager for an insightful podcast-style webinar. Explore how Amazon QuickSight transforms how you analyze your marketing data and helps technical teams achieve better performance, scalability, and cost efficiency than traditional BI tools. This conversation will cover:

How marketing teams can use QuickSight to gain real-time insights into campaign performance, customer engagement, and conversion rates.
How technical teams can seamlessly migrate from traditional BI tools to QuickSight, focusing on cost savings, scalability, and performance improvements.
A live demo by Nandan Umarji showcasing QuickSight’s powerful dashboarding and machine learning capabilities.

What You Will Learn

Unlocking the Power of Data in Marketing Analytics.
How QuickSight helps marketing leaders track ROI and campaign performance in real-time.
Success stories of SaaS companies using QuickSight to drive business growth.
A Technical Overview for Decision Makers.
Learn how QuickSight's serverless architecture outperforms traditional BI tools.
Understand the migration process and integration with your existing data systems.
Live Demo: QuickSight in Action - Watch Nandan Umarji walk through a real-world marketing use case, showing how to consolidate marketing data, detect performance anomalies, and optimize campaigns using QuickSight’s built-in machine learning features.

Who Should Attend?

Marketing Analytics Leaders who want to visualize the outcomes of their marketing efforts and optimize campaigns with data-driven insights.
Technical Decision Makers looking for a cost-effective, scalable BI solution to replace traditional tools and empower their teams with real-time analytics.

Key Takeaways

For Marketing Leaders: Learn how to streamline your marketing analytics, track real-time campaign performance, and gain actionable insights.
For Technical Teams: Discover the advantages of migrating to QuickSight, from cost savings to performance gains, and how it integrates with your existing infrastructure.

Webinar Agenda

Introduction

Key marketing and technical challenges with traditional BI tools.
A brief overview of QuickSight’s solution.

The Power of Data in Marketing Analytics

Detailed discussion on the challenges QuickSight solves for marketers.
Case studies showing how SaaS companies use QuickSight.

QuickSight's Key Features for Business Users

Deep dive into user-friendly features, real-time data handling, and QuickSight’s serverless architecture.

Migrating from Traditional BI Tools – Technical Considerations

Walkthrough of the migration process and advantages for technical teams.
Integration with existing data sources and financial benefits.

Real-World Use Cases – Marketing and Technical Teams

Stories of companies leveraging QuickSight for superior cost savings and performance.

QuickSight Demo – Marketing Analytics Use Case

Nandan’s demo showcases campaign performance tracking, ML insights, and real-time data adjustments.

Audience Q&A and Closing Thoughts

Answering audience questions and summarizing how QuickSight enhances both marketing and technical workflows.