Transforms Enterprise AI Into Domain Experts with AWS Nova Forge

Every enterprise today is racing to make AI work harder, more innovative, and more closely aligned with its business reality. Yet, most companies eventually hit the same wall: general-purpose AI doesn't understand the depth of their world. It doesn't speak the language of an oil refinery, nor the nuanced workflows within a global supply chain, nor the regulatory discipline required in financial operations.

At Mactores, we've seen this challenge firsthand across industries—from manufacturing floors trying to automate diagnostics to media companies struggling to embed brand voice into AI-generated content. And while techniques like Prompt Engineering and RAG have helped organizations take the first step, they fall short when businesses want AI that truly behaves like a domain expert.

Today, that changes.

AWS introduced Amazon Nova Forge at re: Invent 2025 in December. It is a groundbreaking service designed for enterprises that want AI models built—not just prompted. And at Mactores, we are incredibly excited because Nova Forge unlocks something our customers have always needed.

It's the ability to build an enterprise-specific frontier model without losing foundational intelligence, without the cost of training from scratch, and without the risk of catastrophic forgetting.

I'd like to walk you through what this means for the future of enterprise AI.

Why Enterprise AI Has Hit a Ceiling Until Now?

The truth is, enterprise-grade AI needs more than clever prompting. It needs embedded knowledge.

But traditional customization paths came with trade-offs:

• Prompt Engineering: Useful, but shallow. You can't turn a general model into a turbine engineer or a financial auditor with cleverly crafted prompts.
• RAG: Powerful for retrieval, but brittle when workflows become multi-step, contextual, or require reasoning with proprietary data.
• Fine-Tuning or RLHF: Helpful, but applied too late in the training lifecycle. The model already “thinks” like a generalist.
  
  

And when companies try Continued Pre-Training (CPT) with their proprietary data alone, they quickly experience catastrophic forgetting—where the model becomes knowledgeable about their domain, but forgets basic reasoning, safety, or world knowledge.

Without a large research team or massive compute budgets, enterprises had no realistic path to building a model that truly understands them.

Nova Forge fixes this.

What is AWS Nova Forg? — And Why It Matters?

Nova Forge enables enterprises to begin training from early and mid-phase model checkpoints, combining their proprietary data with Amazon Nova's curated datasets. This is a monumental shift.

Instead of stacking domain knowledge on top of a fully trained model, you now have the opportunity to shape how the model learns, preserving its foundational intelligence while infusing it with your organization's unique DNA.

1. Enterprise Models Without Forgetting

Nova Forge's blended data strategy enables your model to learn new domain-specific knowledge without compromising the general reasoning, safety alignment, and instruction-following abilities it was initially built with.

This gives you a frontier model that:

• Understands your industry's terminology
• Recognizes your processes and workflows
• Follows your compliance rules
• Thinks within your business context
  
  

And it does this while still performing well in broad tasks—something previously only possible for hyperscalers.

2. Built-In Reinforcement Learning for Real Environments

With Nova Forge, you can plug in your own RL environments:

• Robotics simulations
• Chemical design scoring systems
• Underwriting or fraud workflows
• Multi-turn agent orchestration
• Specialised operational processes
  
  

This allows the model to learn inside your world, not just memorise your data.

For industries such as manufacturing, healthcare, financial services, and scientific research and development, this is transformational.

3. Enterprise-Grade Safety and Governance

Nova Forge includes a Responsible AI toolkit, allowing you to tune:

• Content moderation
• Safety guardrails
• Sensitive data handling
• Security preferences
  
  

For regulated industries, this is non-negotiable—and now finally customizable.

How Mactores Helps You Unlock Nova Forge's Full Power?

As a long-time AWS partner and a leader in enterprise AI engineering, Mactores helps organizations transition from experimentation to production-grade AI systems powered by Nova Forge.

Here's how we bring this capability to life:

1. Transforming Proprietary Data Into Training-Ready Pipelines

Your data is your competitive edge. But preparing it for CPT or RL is complex.

We help you:

• Identify high-value training datasets
• Clean, tokenise, and structure domain-specific corpora
• Build scalable ingestion pipelines on Amazon SageMaker AI
• Seamlessly blend your data with Amazon Nova-curated datasets
  
  

2. Designing and Training Domain-Specific Frontier Models

We work with your teams to:

• Choose the right checkpoint stage
• Design training strategies that avoid forgetting
• Build multi-turn agent workflows
• Integrate reinforcement learning with your internal environments

This results in a model that mirrors your best experts that too at scale.

3. Secure Hosting and Deployment on Amazon Bedrock

Your custom Nova model becomes:

• Private
• Secure
• Accessible through Bedrock APIs
• Integrated with your existing enterprise AI systems
  
  

From GenAI assistants to workflow automation to predictive analytics—your frontier model can now serve across the organization.

4. Enterprise AI Roadmap and Value Realization

Nova Forge is not just a technology upgrade. It's a strategic unlock.
Mactores helps you build:

• A domain-specific AI vision
• Cross-functional use case prioritization
• ROI pathways
• Governance frameworks
• Continuous training cycles
  
  

We ensure AI moves from experimentation to measurable value.

What This Means for Your Enterprise?

With AWS Nova Forge and Mactores, you can now build AI that:

• Understands your industry more deeply than any off-the-shelf model
• Operates within your compliance boundaries
• Learns from your proprietary data and workflows
• Preserves world knowledge and safety
• Delivers high accuracy, lower latency, and lower cost
• Scales across business units as a domain foundation model
  
  

This is the beginning of a new era, where AI that isn’t just intelligent, it’s specialized. AI that is yours.

Your Domain Model Awaits

For years, enterprises dreamed of having their own specialized frontier models but lacked the compute, data scale, or infrastructure to build them.

With AWS Nova Forge, that barrier is gone.

And with Mactores, you have the partner who can help you turn this breakthrough into a competitive advantage, responsibly, securely, and at enterprise scale.

If you're ready to build the next generation of AI for your business, we're here to make it happen.