If your app or software is connected to the internet, you're likely collecting loads of data. Think user clicks, messages, transactions, error logs, sensor info, and more. But collecting data isn't enough. You need to act on it while it still matters.
Here's why real-time processing is a game-changer:
For internet software companies, whether SaaS, fintech, media, or marketplaces, this isn’t just useful. It's a competitive edge.
Amazon Kinesis is a cloud service built for real-time data. It's part of AWS (Amazon Web Services), designed to help you collect, process, and analyze data streams in real time.
It has a few parts, depending on what you need:
Together, they give you a full pipeline—from data collection to analysis to action.
Here's what real-time looks like in action:
These aren't future dreams. They're real systems running today.
Here's a typical flow:
Your software sends data → Kinesis Data Streams picks it up → A small app (like AWS Lambda) processes the stream → The results go to dashboards, alerts, or databases.
You don't have to build huge systems or hire a team of data engineers. Amazon Kinesis handles the heavy lifting.
You plug in your data, write a few rules, and are ready.
Worried about traffic spikes? Kinesis scales with you—no need to guess capacity.
Working with real-time data can be tricky. There are big data volumes, fast speeds, and systems that fail at the worst moment. But Kinesis was built for this.
It stores your data safely, retries if something goes wrong, lets you control how fast data flows through your system, and gives you metrics to monitor things.
With the proper setup, it just works—and keeps working.
Not sure where to begin? Start small. Pick one thing that would benefit from faster data, such as a user engagement dashboard or a real-time alert system.
Here's how to kick it off:
AWS also offers templates and "quick starts" to help. Thus, you don't have to start from scratch.
Real-time data used to be something only the biggest tech companies could afford. Not anymore. With Amazon Kinesis, any software business—big or small—can unlock the power of instant insights. You can move faster, make better decisions, and give your users the kind of experience they expect.
You don't have to wait until tomorrow to act on your data. You can do it right now.
Start streaming. Start responding. Start improving.
If you're ready to see what real-time data can do for your business, Amazon Kinesis is a great place to start. And you don't have to figure it out alone.
Mactores has helped companies across industries turn real-time data into real-world results. From setting up your first use case to designing a complete streaming architecture, we're here to guide you every step of the way.
Let's build your real-time advantage—together. Reach out to Mactores to get started.